How well you know your donors depends on how well you communicate your organization\’s brand: its vision, values, and personality.
As your organization becomes able to communicate its brand more effectively, it will attract more support from potential donors. By improving your message and having a better understanding of your different audiences, your organization will have the capacity to:
- Have a clear communication with donors
- Build visibility and recognition
- Optimize the marketing budget
This infographic will give you guidelines on how to evaluate your entire communications efforts.
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For a full effective communication consulting for your NGO, request a FICE program in your country.