A man who found in a radio show a tool to change his life

  Jamner Vela is a family man who lives in the Community of San Francisco, one of the more than 1200 indigenous communities located in Loreto region, Peru (Peruvian Amazon).  As a traditional conservative man, he was used to doing the same activities every single day, and he liked that everything at home stayed the Read More …

Asunción Lozano: From listener to leader

  Asunción Lozano is an Amazonian woman that lives with her husband in the rural community of Nueva Vida.  When you meet Asunción, her vibrant personality and positive energy are the first things that stand out.  Her life at home, however, was far from vibrant or positive.  Asunción’s marriage had been constantly plagued by a Read More …

A woman who handmade her business dream

  Zarela Huanuiri’s story is the incredible proof of how combining empowerment and creativity can create a social impact for the good of a community.  She was able to reinvent herself as an independent businesswoman who encouraged the artisan women of her community of San Jorge (Loreto – Peru) to preserve the natural resources of Read More …

Marjorie Alfaro Odicio: When will overcomes violence

  Marjorie Alfaro Odicio story is one that defies all odds and today still serves as an example of outstanding perseverance and personal growth.  To understand how and why the now thirty-eight-year-old “Los Delfines” community leader was able to overcome her various obstacles, we can start by looking at her childhood.  At the age of Read More …

20 years ago…

  20 years ago this month, we were deep into the Peruvian Amazon and all of its glorious beauty.  There, we found amazing, kind and strong people, eager to learn and thrive.  They lived in isolated remote communities that were reachable only by boat, in rustic houses whose only source of energy was the sun Read More …

A Conservation Path: Training Artisans in the Peruvian Amazon

  In the Peruvian Amazon, many artisans have found in conservation a way out of poverty, by preserving the natural resources that they need to create handicrafts — products that are made of plants and other natural resources and sold to tourists.  Handicrafts vary from bowls, clothes, animal shaped toys, and many other creations.   Read More …

#FICEtools: 8 key steps to build your brand

infografia marca

What is a brand? A brand is a combination of ideas existing in someone’s mind that are related to the identity of your organization: what it stands for, what it does, and what social impact it achieves.   Why is it important to have a brand? Your brand is your most valuable asset because it Read More …

What makes communication for social change a powerful tool?

comunication for social change

What is communication for social change? An intentional communication that is used to bring sustainable change in society – in its values, structures -, leading to a qualitative change in a community’s life chances. Communication for social change utilizes a more people-inclusive and integrated messages to improve the welfare of all the members of a Read More …

#FICEtools: 7 ways to communicate your NGO’s brand

7 ways to communicate your brand

  How well you know your donors depends on how well you communicate your organization’s brand: its vision, values, and personality.   As your organization becomes able to communicate its brand more effectively, it will attract more support from potential donors.  By improving your message and having a better understanding of your different audiences, your Read More …